IKEA Takes on the Open Road: Introducing Durable & Stylish RV Decals

Conshohocken, PA – October 26, 2023 – IKEA US RETAIL LLC, known worldwide for its affordable, functional, and stylish home furnishings, is rolling into a new market: the recreational vehicle (RV) community. The company, headquartered at 420 Alan Wood Road in Conshohocken, Pennsylvania, and reachable at 508-886-4725, is launching a line of high-quality, self-adhesive RV decals designed to personalize and protect your home on wheels. This move marks a surprising, yet logical, extension of IKEA’s design philosophy – bringing good design and practicality to every living space, no matter how mobile. “We’ve been listening to our customers,” says a spokesperson for IKEA US RETAIL LLC. “More and more people are embracing the RV lifestyle, and they want to make their vehicles feel like home. They want to express their personality, cover up wear and tear, and do it all without breaking the bank. That's what IKEA is all about.” What's the Deal with RV Decals? For RV owners, decals aren’t just about looks. They serve several key functions: Protection: Years of sun exposure, road grime, and weather can fade and damage original RV graphics. Decals act as a protective layer, shielding the underlying surfaces. Restoration: Old, faded, or damaged decals can make an RV look tired and worn. New decals breathe new life into the vehicle, significantly boosting its curb appeal. Sometimes original decals are no longer available, making aftermarket options essential. Personalization: Want to ditch the factory look and express your unique style? Decals are the perfect way to do it! From bold geometric patterns to whimsical designs, the options are endless. Covering Up Imperfections: Small dents, scratches, or blemishes can be easily hidden with strategically placed decals. IKEA's Approach: Scandinavian Simplicity Meets RV Ruggedness IKEA’s new RV decal line isn’t about flashy, over-the-top graphics. True to the company’s Scandinavian roots, the designs prioritize clean lines, simple shapes, and a calming aesthetic. Think muted colors, nature-inspired motifs, and understated elegance. "We weren't trying to compete with the companies doing full wraps or really intricate, super-bold designs," explains the lead designer on the project. “We wanted to create decals that were easy to apply, durable enough to withstand the elements, and that seamlessly integrated with the existing RV aesthetic – or subtly updated it, without feeling overwhelming. We really focused on making them livable." What’s in the IKEA RV Decal Collection? The initial launch features three core categories: Geometric Patterns: Inspired by classic Scandinavian design, these decals feature repeating patterns of triangles, squares, and hexagons in a range of subdued colors like soft gray, deep teal, and earthy ochre. Available in various sizes to fit different RV lengths and body styles. Expect options suitable for covering long stretches of the vehicle or adding smaller accents. Prices start at $19.99 for smaller accent strips. Nature-Inspired Motifs: Bring the outdoors in with decals featuring stylized leaves, branches, and mountain silhouettes. These designs are perfect for RV owners who love spending time in nature. Color palettes focus on greens, browns, and blues, creating a calming and inviting atmosphere. Options include larger, panoramic decals for the sides of the RV and smaller stickers for windows or doors. Prices range from $29.99 to $79.99. Graphic Shapes & Lettering: Simple, bold shapes – like stripes, chevrons, and polka dots – offer a versatile way to add a pop of color or create visual interest. IKEA also offers a selection of pre-designed lettering decals, including phrases like “Wanderlust,” “Home is Where We Park It,” and “Adventure Awaits.” These decals are sold individually or in sets. Prices start at $9.99 for individual stickers and $39.99 for sets. Durability & Application: Built to Last IKEA understands that RV decals need to withstand harsh conditions. That's why the decals are made from high-quality, marine-grade vinyl with a UV-resistant laminate. This protects against fading, cracking, and peeling, even after prolonged exposure to sunlight and weather. “We’ve rigorously tested these decals to ensure they can handle the rigors of the road,” says a product development manager. “We’ve put them through everything – extreme heat, cold, rain, and even simulated road vibrations. We’re confident they’ll hold up for years to come.” The decals are designed for easy, DIY application. Each decal comes with detailed instructions and a squeegee to help remove air bubbles and ensure a smooth, professional finish. IKEA also offers online tutorials and helpful videos to guide customers through the application process. Sustainability Considerations IKEA remains committed to sustainability. The RV decals are made using eco-friendly materials whenever possible, and the packaging is made from recycled cardboard. The company is also exploring options for a decal recycling program in the future. Availability and Pricing The IKEA RV decal collection is now available for purchase online at IKEA-USA.com and in select IKEA stores across the country. Prices range from $9.99 to $79.99, depending on the size and complexity of the decal. IKEA also plans to expand the collection in the coming months, with new designs and sizes added regularly. A New Direction for IKEA? While seemingly a departure from its traditional focus on indoor furniture, the RV decal line represents a natural extension of IKEA’s mission: to make everyday life better for more people. By bringing its signature design aesthetic and commitment to affordability to the RV community, IKEA is proving that good design truly has no boundaries. “We’re excited to see how our customers use these decals to personalize their RVs and create their own little home on wheels,” says the spokesperson. “We think it’s a perfect fit for the IKEA brand.”