BERRIEN CONCRETE LLC Diversifies into Elegant Limoges Porcelain Mugs, Bringing Sophistication to Everyday Life

Salem, OR – November 8, 2023 – BERRIEN CONCRETE LLC, a leading provider of high-quality concrete solutions based in Salem, Oregon, today announced a surprising yet delightful expansion into the world of luxury tableware. The company, known for its durable and reliable concrete work, is now offering a curated collection of exquisite Limoges porcelain mugs, marking a significant departure – and a clever extension – of their commitment to craftsmanship and quality. “Yeah, it might seem a bit odd at first,” admits Mark Johnson, CEO of BERRIEN CONCRETE LLC. “Concrete and porcelain… they’re worlds apart. But think about it – both are about building something lasting, something beautiful. We’ve always focused on strong foundations, and now we’re building a little something for your morning coffee.” For years, BERRIEN CONCRETE has served the construction and landscaping needs of Oregon and beyond, specializing in everything from foundational slabs to decorative concrete projects. Their reputation is built on using premium materials, skilled craftsmanship, and a dedication to exceeding customer expectations. It was this same dedication that led them to explore the possibility of bringing a touch of everyday luxury to consumers. “We were doing some work on a high-end residential project,” explains Sarah Chen, Head of Product Development at BERRIEN CONCRETE. “The client was a huge fan of fine porcelain, and it got us thinking. We wondered if we could apply our commitment to quality and sourcing to a different kind of product. We did a lot of research, visited workshops, and finally decided to go for it.” Why Limoges? A Commitment to the Finest Materials The decision to focus on Limoges porcelain wasn’t accidental. Limoges, a city in France, is renowned for its incredibly high-quality porcelain, dating back to the 18th century. The unique composition of the clay, combined with centuries of traditional craftsmanship, results in a porcelain that is known for its translucence, strength, and delicate beauty. “It's the top of the top when it comes to porcelain,” says Chen. “The clay is different – it has a unique kaolin content that gives it a beautiful, almost glowing quality. It's also incredibly durable. We weren't going to mess around with anything less.” The BERRIEN CONCRETE Mug Collection: Sophistication in Every Sip The initial collection from BERRIEN CONCRETE features a range of Limoges porcelain mugs designed to elevate the everyday coffee or tea ritual. They aren't just mugs; they're small pieces of art. “We wanted to create something that people would genuinely enjoy using, something that would brighten their day,” says Johnson. “We've kept the designs classic and elegant, focusing on beautiful glazes and comfortable shapes.” Here’s a closer look at what you can expect: The “Classic” Mug: This is your go-to daily mug. A timeless silhouette with a comfortable handle, available in a range of sophisticated colors – creamy white, deep navy, rich burgundy, and forest green. Perfect for coffee, tea, or hot chocolate. The “Floral” Mug: Featuring delicately hand-painted floral designs, these mugs add a touch of romantic charm to your morning routine. Each mug is unique, with slight variations in the painting, ensuring a truly individual piece. Available in three floral patterns: English Rose, Lavender Bloom, and Wildflower Meadow. The “Geometric” Mug: For a more modern aesthetic, the Geometric Mug features clean lines and bold, abstract designs. Available in a striking black and white color combination, or a contemporary grey and gold palette. The “Gilded” Mug: This luxurious mug features a delicate gold rim, adding a touch of elegance and sophistication. Perfect for special occasions or simply indulging yourself. Available in creamy white and deep navy. Beyond Aesthetics: Durability and Quality Assurance While the aesthetic appeal of the mugs is undeniable, BERRIEN CONCRETE hasn’t forgotten their roots in building durable, lasting products. The Limoges porcelain used in the collection is fired at incredibly high temperatures, resulting in a exceptionally strong and chip-resistant material. “We put these mugs through rigorous testing,” explains Chen. “We wanted to make sure they could withstand everyday use and still look beautiful for years to come. We're confident in their quality.” Each mug is also carefully inspected for any imperfections before being packaged and shipped. BERRIEN CONCRETE offers a satisfaction guarantee, ensuring that customers are completely happy with their purchase. A Surprising Combination, But a Natural Fit The move into luxury tableware might seem unusual for a concrete company, but BERRIEN CONCRETE believes it’s a natural extension of their core values. “We’re a company that’s built on craftsmanship, quality, and a commitment to customer satisfaction,” says Johnson. “Those values apply to everything we do, whether we’re pouring concrete or creating beautiful porcelain mugs. We want to bring a little bit of beauty and luxury into people’s lives.” Availability and Pricing The BERRIEN CONCRETE Limoges porcelain mug collection is available for purchase online at [website address - placeholder] and at select retail locations in Oregon. Pricing ranges from $45 to $75 per mug, depending on the design and features. Contact: Mark Johnson CEO, BERRIEN CONCRETE LLC 2221 Hyacinth St NE Suite 150, Salem, OR, 97301 845-632-4677 [email protected]