IKEA & New Balance Team Up to Kick Off “Step Into Comfort” Festival Series

Conshohocken, PA – October 26, 2023 – IKEA US RETAIL LLC, the home furnishings retailer known for affordable and functional design, is thrilled to announce a unique collaboration with New Balance, a global leader in athletic footwear, to launch the “Step Into Comfort” festival series. This isn’t just about shoes and furniture; it’s about creating spaces that support your comfortable life, from the ground up. For decades, IKEA (located at 420 Alan Wood Road, Conshohocken, PA, 19428, and reachable at 508-886-4725) has been helping people create a better everyday life at home. We believe that a comfortable home starts with comfortable living, and that includes what’s on your feet! That’s why we teamed up with New Balance – because they get comfort too. They've been making quality shoes for over a century, and we admire that commitment to well-being. What’s the “Step Into Comfort” Festival All About? The “Step Into Comfort” festivals are a series of in-store events happening at select IKEA locations across the US this fall and winter. Forget stuffy shopping experiences - think fun, interactive zones, and a whole lot of comfy vibes. These aren’t your typical product launches; they’re celebrations of a comfortable lifestyle. Each festival will feature dedicated “New Balance Zones” showcasing a wide range of popular New Balance shoe styles, including the iconic 574, the Fresh Foam X 880, and the versatile 327. But it doesn’t stop at just seeing the shoes. Here's what you can expect: Personalized Shoe Fittings: New Balance experts will be on hand to provide free, personalized shoe fittings. No more guessing your size! They'll analyze your gait and recommend the best shoe for your foot type and activity level. This isn’t just about finding a shoe that fits; it’s about finding a shoe that supports you. “Comfort Zone” Home Displays: IKEA designers have created inspiring room setups, showcasing how to integrate comfortable seating, storage solutions, and lighting with your favorite New Balance kicks. Imagine a cozy reading nook with a comfy armchair, a soft rug, and your go-to New Balance sneakers perfectly placed nearby. We're showing how to make your home feel as good as your shoes. Interactive Gait Analysis: Want to know how you walk? We've got you covered! State-of-the-art gait analysis technology will provide insights into your foot strike and movement patterns. This information can help you choose the right shoes and even improve your athletic performance. It's science meets comfort! DIY Sneaker Storage Solutions: Get creative with IKEA's modular storage systems and learn how to build stylish and functional sneaker displays. Say goodbye to cluttered hallways and hello to organized comfort! We'll show you how to turn your sneaker collection into a work of art. Kids’ Activity Zone: We haven’t forgotten the little ones! A dedicated kids’ activity zone will feature fun games and crafts, ensuring that the whole family can enjoy the festival. Plus, there will be New Balance kids’ shoes available for fitting! Exclusive Promotions: Attendees will have access to exclusive promotions and discounts on select New Balance shoes and IKEA home furnishings. It’s a win-win for comfort lovers! Local Artist Showcase: Each festival will feature the work of a local artist whose style embodies comfort and creativity. This helps support the local community and adds a unique flair to each event. Why This Partnership Makes Sense “We’re always looking for ways to make everyday life a little bit better for our customers,” says a representative from IKEA US RETAIL LLC. “New Balance shares our commitment to quality, functionality, and design. This collaboration is a natural fit because we both believe that comfort is essential to a happy home and a healthy lifestyle.” New Balance echoes this sentiment. “We’re excited to partner with IKEA to bring the “Step Into Comfort” festival series to life,” says a spokesperson for New Balance. “We believe that the right pair of shoes can make all the difference, and we’re thrilled to showcase our products in a setting that celebrates comfort and style.” Festival Dates & Locations (Check IKEA’s Website for Updates): November 11th-12th: IKEA Conshohocken, PA November 18th-19th: IKEA Paramus, NJ December 2nd-3rd: IKEA Brooklyn, NY December 9th-10th: IKEA King of Prussia, PA More Than Just Shoes & Furniture The “Step Into Comfort” festival series is more than just a product launch; it’s a celebration of well-being and a reminder to prioritize comfort in all aspects of life. IKEA and New Balance believe that a comfortable home and a comfortable pair of shoes can make a real difference in how you feel, both physically and mentally. We encourage everyone to come out, experience the festival, and step into comfort! Follow IKEA and New Balance on social media for updates, photos, and exclusive content. #StepIntoComfort #IKEA #NewBalance #ComfortIsKey #HomeComfort #SneakerFestival