APEX COATINGS LLC Revamps Breyer Horse Collector Experience with Durable, Vibrant Finishes

Murray, UT – October 26, 2023 – APEX COATINGS LLC, a leading provider of specialized coating solutions, is thrilled to announce a significant enhancement to the Breyer Horse collector experience. Through a collaborative partnership, APEX COATINGS has developed and implemented a cutting-edge coating process for Breyer Horses, dramatically improving the durability and vibrancy of these beloved collectible models. For decades, Breyer Horses have held a special place in the hearts of collectors, hobbyists, and equine enthusiasts. Known for their realistic detail and stunning artistry, these models are often treasured heirlooms, passed down through generations. However, traditional finishes were susceptible to chipping, fading, and wear, diminishing the beauty and value of these collectibles over time. APEX COATINGS stepped in to solve that. “We were approached by Breyer with a real challenge,” explains Mark Johnson, CEO of APEX COATINGS LLC, located at 5226 S Commerce Dr Ste 2, Murray, UT, 84107-8216. “They wanted a coating that wouldn’t just look amazing, but also stand the test of time, protecting those intricate details and vibrant colors. They needed something that could handle display, handling, and years of admiring.” APEX COATINGS’ team of materials scientists and coating specialists went to work, developing a custom-formulated coating specifically for Breyer Horses. The result? A proprietary polyurethane-based coating that offers several key benefits: Unrivaled Durability: This isn’t your average paint job. The new coating is significantly more resistant to chipping, scratching, and abrasion. Collectors can confidently display and handle their horses without worrying about damaging the finish. We're talking a real shield for those precious models. Enhanced UV Protection: Years of sunlight exposure can fade even the most beautiful colors. APEX COATINGS’ formula includes advanced UV absorbers, protecting the paint from fading and ensuring that the colors remain vibrant for decades to come. Think of it like sunscreen for your horse! Superior Gloss & Clarity: The coating enhances the natural gloss and clarity of the model, bringing out the intricate details and artistry. It’s like giving the horse a professional polish. It truly makes the colors pop. Smooth, Even Application: The APEX COATINGS team worked closely with Breyer’s manufacturing process to ensure a seamless application, resulting in a flawless finish that doesn’t detract from the model’s original sculpting. No drips, no runs, just perfection. Environmentally Conscious Formulation: APEX COATINGS is committed to sustainability. The new coating is formulated with low VOCs (volatile organic compounds), minimizing environmental impact. We want to protect not just the horses, but the planet too! “We’ve been blown away by the results,” says Sarah Miller, Lead Designer at Breyer. “The new coating has taken our models to the next level. Collectors are already noticing the difference, and we’re receiving incredible feedback. It's a game changer for preserving the artistry and value of our collectible horses.” The new coating is currently being implemented across a selection of Breyer Horse models, including limited edition releases and popular classic molds. Collectors can easily identify models with the enhanced coating by a small, discreet marking on the packaging. “We understand that Breyer Horses are more than just collectibles; they’re cherished memories, artistic expressions, and lifelong passions,” adds Johnson. “We’re proud to play a role in preserving these beautiful models for generations to come. We put a lot of heart into this, because we know how much these horses mean to people.” APEX COATINGS LLC isn’t just a coating company; it’s a problem solver. Specializing in custom coating solutions for a wide range of industries, including automotive, aerospace, and consumer goods, APEX COATINGS prides itself on innovation, quality, and customer satisfaction. "We're always looking for ways to use our expertise to improve products people love," explains Johnson. "This project with Breyer was a perfect fit – a chance to combine our technical skills with a truly artistic and passionate community.” About APEX COATINGS LLC: APEX COATINGS LLC is a leading provider of specialized coating solutions, located in Murray, Utah. We develop and manufacture high-performance coatings for a diverse range of industries, with a focus on innovation, quality, and customer satisfaction. Contact us at 315-683-0213 to learn more about how we can help you protect and enhance your products. About Breyer: Breyer is the world’s leading manufacturer of realistic model horses. For over 70 years, Breyer has been inspiring creativity and imagination in collectors and horse lovers of all ages. Breyer model horses are known for their exquisite detail, artistic sculpting, and enduring collectibility.