BERRIEN CONCRETE LLC Partners with Winchester to Revolutionize Ammunition Storage & Display

Salem, OR – November 8, 2023 – Berrien Concrete LLC, a leading provider of precast concrete solutions, today announced a groundbreaking partnership with Winchester Ammunition, a name synonymous with quality and reliability in the firearms industry. This collaboration focuses on developing and deploying innovative precast concrete structures specifically designed for the safe, secure, and visually appealing storage and display of Winchester ammunition at retail locations and shooting ranges. For years, retailers selling ammunition have struggled with finding storage solutions that balance security, accessibility, and aesthetics. Traditional metal shelving can be vulnerable to forced entry, often looks industrial, and doesn’t really showcase the products effectively. Winchester, understanding these challenges and wanting to elevate the customer experience, approached Berrien Concrete to see if there was a better way. “We noticed a gap in the market,” explains Sarah Miller, Head of Retail Strategy at Winchester Ammunition. “Our ammunition deserves to be displayed in a way that reflects its quality and builds trust with consumers. We needed something that was incredibly secure, but also looked professional and inviting. Berrien Concrete immediately understood our vision.” Berrien Concrete, known for its custom precast solutions for a variety of industries, saw this as the perfect opportunity to leverage their expertise. “We’ve been building strong, durable structures for years,” says David Chen, CEO of Berrien Concrete LLC. “Precast concrete is inherently secure – it’s extremely difficult to break into. But we also realized we needed to go beyond just security. We wanted to create a system that actually sells ammunition.” What Makes These New Structures Different? The collaboration between Berrien Concrete and Winchester has resulted in a series of precast concrete structures designed with several key features: Unmatched Security: Constructed from reinforced precast concrete, these structures offer superior resistance to forced entry, significantly reducing the risk of theft. They’re built to withstand attempted breaches with tools like crowbars, drills, and even cutting torches. Think of it like a mini vault for ammo. Modular Design: The system is fully modular, meaning retailers can easily customize the size and configuration of the storage units to fit their specific space and inventory needs. Need a small display for a few popular calibers? Got it. Need a large storage area for a full range of ammunition? No problem. Integrated Display System: The structures aren't just about storage; they're designed to show off the ammunition. Built-in shelving and lighting highlight the product packaging, making it more attractive to customers. The design allows for clear visibility of caliber, bullet type, and quantity. Custom Branding Options: Retailers can customize the structures with their logo and branding, creating a cohesive look and feel that reinforces their brand identity. Winchester branding options are also available. Durability and Low Maintenance: Precast concrete is incredibly durable and requires minimal maintenance, saving retailers time and money. It’s resistant to weathering, fire, and pests. Variety of Sizes and Configurations: The system currently offers units ranging from small, countertop displays to large, floor-to-ceiling storage solutions. Configurations include open-front displays, lockable cabinets, and secure storage rooms. Enhanced Visibility and Organization: The structures are designed to maximize product visibility and organization, making it easier for customers to find what they’re looking for. Clear labeling and adjustable shelving further enhance the shopping experience. Fire Resistance: Concrete is naturally fire-resistant, providing an added layer of safety for both the ammunition and the retail environment. Beyond Retail: Shooting Ranges & Law Enforcement While the initial focus is on retail locations, Berrien Concrete and Winchester are also exploring applications for shooting ranges and law enforcement agencies. The structures can provide secure storage for ammunition used in training exercises and operational deployments. “We see a huge potential for this system in the shooting sports community,” says Chen. “Ranges need to keep their ammunition secure, but they also need easy access for instructors and staff. Our precast structures provide the perfect balance of security and convenience.” Winchester’s Commitment to Security & Customer Experience This partnership underscores Winchester’s commitment to providing not only high-quality ammunition but also a superior customer experience. By investing in innovative storage solutions, Winchester is helping retailers create a safer, more organized, and more visually appealing shopping environment. “We believe that how ammunition is displayed is just as important as the ammunition itself,” says Miller. “It reflects our commitment to quality, safety, and customer satisfaction.” Availability & Ordering The new precast concrete ammunition storage and display structures are available for order now. Retailers and shooting ranges can contact Berrien Concrete LLC directly at 845-632-4677 or visit their website at [website address would go here] for more information and pricing. Custom designs and configurations are also available upon request. Winchester will be promoting the system through its dealer network and marketing channels. Berrien Concrete LLC, located at 2221 Hyacinth St NE Suite 150, Salem, OR, 97301, United States, is a leading provider of precast concrete solutions for a variety of industries, including retail, construction, and infrastructure. They specialize in custom designs and high-quality manufacturing. Winchester Ammunition is a world leader in the manufacture and sale of ammunition for sporting, law enforcement, military, and target shooting applications. For more than 150 years, Winchester has been synonymous with quality, innovation, and reliability.