AQUENT LLC Partners with Starbucks Reserve to Elevate the At-Home Coffee Experience

Boston, MA – October 26, 2023 – AQUENT LLC, a leading creative and digital talent solutions firm, is thrilled to announce a collaboration with Starbucks Reserve, bringing a touch of café luxury right to your kitchen. We've been working behind the scenes to help Starbucks Reserve launch and promote their exclusive, high-end mug collection – and trust us, it’s a game changer for coffee lovers. You might be asking, "A talent firm and coffee mugs? What’s the connection?" Well, at AQUENT, we're all about connecting top talent with incredible brands. We helped Starbucks Reserve revamp their visual storytelling, ensuring the beauty and craftsmanship of these mugs truly shined online. This meant everything from finding the perfect photographers and videographers, to streamlining their product imagery for websites and social media. We’re the folks who make sure that stunning Instagram post you saw? Yeah, we likely played a part! So, what’s the big deal with these mugs? Let's be real, a lot of mugs just…hold coffee. But the Starbucks Reserve mug isn’t just a vessel, it's an experience. Starbucks Reserve is all about taking coffee seriously – sourcing the rarest, most incredible beans and roasting them to perfection. These mugs are designed to complement that dedication, and honestly, they’ve knocked it out of the park. Think beyond your typical ceramic. We’re talking about thoughtfully designed pieces, crafted with premium materials, and specifically engineered to enhance the aroma and flavor of your favorite brew. They aren't mass-produced; these are limited-edition collectibles aimed at the coffee aficionado who appreciates the finer things in life. What makes them special? Let's break it down: The Ceramic: These aren’t your everyday mugs. Starbucks Reserve uses high-fired porcelain and stoneware, chosen for its durability, heat retention, and ability to showcase the coffee's color and crema. It's a noticeable difference. You’ll feel the quality. The Shape: The design isn’t just about looks. The mugs feature a carefully considered shape – wider mouths for optimal aroma release, curved interiors for a smoother pour, and comfortable handles for that perfect grip. It makes a real difference to the overall enjoyment. The Glaze: The glaze isn’t just pretty; it's functional. The unique glazes are designed to minimize temperature loss, keeping your coffee hotter for longer. Plus, they add a touch of sophistication to your coffee ritual. The Limited Editions: Starbucks Reserve frequently releases limited-edition mugs, often inspired by specific coffee regions, roasts, or artistic collaborations. This means each mug is unique and collectible – a great find for coffee enthusiasts and collectors alike. The Story: Each mug isn’t just a product, it's a piece of the Starbucks Reserve story. The designs often reflect the origins of the coffee beans, the craftsmanship of the artisans, or the passion behind the Starbucks Reserve brand. Why AQUENT Got Involved We at AQUENT are fueled by coffee (seriously, our office runs on it!), and we appreciate brands that take pride in their products. Helping Starbucks Reserve elevate their visual presentation felt like a perfect fit. We provided: Photography & Videography Talent: Sourcing award-winning photographers and videographers to capture the mugs in stunning detail. Creative Direction Support: Collaborating on visual storytelling to highlight the craftsmanship and unique features of each mug. Digital Asset Management: Streamlining the production and delivery of high-quality images and videos for use across all digital channels. Content Strategy Consultation: Helping Starbucks Reserve craft compelling content that resonated with coffee lovers and collectors. “We were thrilled to partner with AQUENT,” says a Starbucks Reserve spokesperson. “Their ability to connect us with top creative talent and help us tell our story visually was invaluable. They really got our brand and helped us showcase the quality and artistry of our mugs.” Where to Get Your Hands on a Starbucks Reserve Mug Starbucks Reserve mugs are available at select Starbucks Reserve Roasteries, Starbucks Reserve stores, and online at [Insert Starbucks Reserve Website Here]. Be warned, though – these mugs are popular and often sell out quickly. Don’t just drink coffee, experience it. The Starbucks Reserve mug isn't just a container; it's an investment in your daily ritual. It's a way to savor the aroma, appreciate the flavor, and elevate your coffee experience to a whole new level. And thanks to the talented creatives AQUENT connected with Starbucks Reserve, you can be sure the imagery you see accurately reflects the incredible quality of these mugs. So go ahead, treat yourself. You deserve it.